October 27 2005
Business leaders, like everyone else, are being bombarded with news about the risk of a human bird flu pandemic. Executives should consider now what, if anything, they need to do to prepare against this threat.
Decisions must be based on a sober evaluation of the risks. According to most experts, the probability of a human pandemic this winter is small. So there is no cause for panic.
However, many experts think such a pandemic is likely to occur one day. If it does, it could have disastrous consequences. It therefore makes sense to draw up contingency plans to deal with the worst-case scenario. These should be based on two key objectives: to take care of staff and to minimise disruption to the business and its revenues.